Ready to increase your brand awareness with a podcast?
Your organization’s new podcast can inspire, educate, and entertain your B2B prospects whether they’re on the road, at the gym, or cooking their favorite meal.Book a discovery call
Traceroute podcast is a fascinating glimpse into the inner workings of our digital world. It was created by Equinix, the world’s digital infrastructure company. When Stories Bureau was approached to brand and promote their first season, we strategized everything from episode release distribution and cadence to internal marketing tactics to paid partnership opportunities.
After creating a visual identity composed of bitmap-style illustrations and applying it to our promotional strategy, the podcast landed a spot in the Top 25 technology podcasts on the Apple Podcast charts within the week of its launch.
Traceroute was awarded the GD USA American Digital Design Award for Best Digital Marketing Campaign
As the market leaders in data intelligence, Collibra partnered with our production team to determine a podcast vision, format and brand identity to humanize the data world through talking to customers and Collibra employees. The Data Download serves as a B2B informational and product marketing tool reinforcing the authority and prominence of the company in the data intelligence community. It also inspires discussion and knowledge-building among Collibra’s internal teams. Now, with its own custom look and sound, the podcast ranks among the top 10% of all podcasts.
Your tech story needs to be told.
Let’s tell it.